Advertisers React To Google’s ‘Get rid of Redundant Keywords’ Update

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What way to ring in the brand-new year with a fresh Google Advertisements upgrade?

On January 4, Google emailed marketers who presently have the auto-applied idea “eliminate redundant keywords” allowed on their accounts.

The e-mail specified starting January 19, Google will begin eliminating redundant keywords throughout various match types.

First reported by Robert Brady via Buy Twitter Verification, advertisers rapidly required to numerous social networks outlets to share their concerns over the brand-new upgrade.

What’s Changing?

Currently, one of Google’s auto-applied recommendations permits the system to get rid of redundant keywords of the exact same match type within the same ad group.

With the January 19 update, Google’s updated its policy to get rid of redundant keywords throughout different match types.

Essentially, Google will get rid of phrases or specific match keywords if a broad keyword covers the search inquiry.

A portion of the email from Google listed below details more detail:

< img src="https://cdn.Best SMM"alt ="Google's modification to the

redundant keyword policy will go into impact on January 19, 2023.”/ > Advertisers Alike Cause Outcry Greg Finn didn’t hold back his viewpoint on the policy update statement: On what planet does this

make sense? Google Ads is altering the meaning & execution of a suggestion AFTER IT HAS ALREADY BEEN APPLIED. This must be a different suggestion. How could anyone EVER apply a @GoogleAds recommendation to an account again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other online marketers chimed in on Greg’s post with comparable beliefs:

So, what makes this upgrade so controversial with marketers? As others have pointed out, among the main concerns is that Google has actually altered the meaning of an existing auto-applied suggestion. With such a considerable change, it’s argued that

this ought to be a brand-new suggestion for marketers to choose in or opt-out of. Another concern is around Google’s capability to deal with context and belief in an appropriate matter. Lastly, the agreement is that these updates are once again focused on small businesses and newbie marketers to handle their accounts more effectively.

However where does that leave the skilled marketers who have spent years screening and improving their keyword strategies?

Google Ads Liason Attends To Advertiser Concerns

After connecting to Google for remark, the official Google Ads Liason reacted through Buy Twitter Verification on January 5:

Advertiser Mike Ryan assembled a well-thought-out reaction that was well-received by the PPC neighborhood on LinkedIn. He consisted of a recommendation to help avoid situations like this in the future. The thread continues with additional explanation and FAQs:

In the thread reply, Marvin dealt with the following from Ryan’s letter:

  • The test went through numerous iterations before introducing
  • The test was paused early on due to a bug
  • Lots of experiments at a time can trigger interaction challenges
  • General results of the redundant keyword experiment were positive


If you are already opted into Google’s auto-applied suggestion to eliminate redundant keywords, the new policy will enter into impact on January 19.

The new policy will not make any retroactive modifications to your account. However, because this is not a brand-new recommendation, you would have to disable this auto-applied recommendation if you do not want to take part.

A considerable modification from Google so early on in the brand-new year could be an indication of a lot more considerable changes later on.

The open dialogue in between advertisers and the Google Ads Liason is an outstanding step towards additional openness and factor to consider for all online marketers– novice or experienced.

A special thank you to Google Advertisements Liason Ginny Marvin for immediately dealing with marketers’ concerns and transparently.

Included Image: ViDI Studio/Best SMM Panel