Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad described that it wasn’t Google that was bad it was the Internet. Then she opined that a person of the factors for keeping users on Google is because the web isn’t constantly a great experience.
Ex-Googler Marissa Mayer
Marissa Mayer was staff member # 20 at Google. She played key roles in practically all of Google’s major items, consisting of Google search, regional, images, and AdWords, among others.
She left Google to end up being president and CEO of Yahoo! for five years.
Mayer was not only there at the start of Google but contributed in shaping the company, which offers her a distinct point of view on the company and its thinking, to some level.
What is the Factor for Zero-Click SERPs?
Marissa Mayer appeared on a current Freakonomics podcast that was on the topic of, Is Google Becoming Worse?
In one part of the podcast she insisted that Google search is just a mirror and does not produce the low quality of the search results.
She asserted that if the search results page are worse that’s only due to the fact that the Web is worse.
The podcast then proceeds to go over featured bits, what some in the search marketing neighborhood call zero-click search results.
They’re called zero-click due to the fact that Google reveals the details a user needs on the search results page so that the users get their response without having to click through to a site.
Google formally states that these search functions are developed to be practical.
Marissa Mayer suggested that another inspiration to keep individuals from clicking to a website is since the quality of the Internet is so bad.
The podcast host started the conversation with his analysis of what included snippets are:
“One method Google has actually tried to eliminate the total decrease in quality is by supplementing its index of a trillion web pages with some content of its own.
If you ask a basic question about cooking or the age of some politician or star, or even what’s the best podcast, you might see what Mayer calls an ‘inline outcome,’ or what Google calls a ‘highlighted bit.’
It’s a bit of text that answers your question right there on the search-results page, with no requirement to click a link.”
Mayer used her opinion that Google may be “reluctant” to refer users to sites.
“I think that Google is more reluctant to send out users out into the web.
And to me, you know, that indicate a natural stress where they’re saying,
‘Wait, we see that the web in some cases isn’t an excellent experience for our searchers to continue onto. We’re keeping them on our page.’
Individuals may view that and state,
‘Well, they’re keeping them on the page because that helps them make more cash, provides more control.’
But my sense is that recent uptick in the variety of inline outcomes is due to the fact that they are concerned about some of the low-grade experiences out on the internet.
I think that the problem is really difficult.
You may not like the manner in which Google’s resolving it at the moment, however offered how the web is changing and progressing, I’m unsure that the old method, if reapplied, would do along with you ‘d like it to.”
What Is the Motivation Behind Featured Bits?
The factor Google gives for offering highlighted snippets in the search results page is that they are convenient for users.
Google’s assistance files discuss:
“We display featured bits when our systems determine this format will help individuals more easily find what they’re looking for, both from the description about the page and when they click the link to read the page itself. They’re especially practical for those on mobile or browsing by voice.”
Marissa Mayer’s viewpoint matters due to the fact that she played an essential role in forming Google, from Browse to AdWords to Gmail.
Obviously she’s only offering her opinion and not mentioning a reality that Google is hesitant to send out traffic to sites due to the fact that the quality of the Internet is bad.
But could there be something to her observation that Google is simply a mirror and that websites today are not excellent?
Consider that in 2022, there were 8 formally acknowledged Google updates.
Of those eight updates, six of them updates were spam updates, handy material updates and item evaluation updates.
Most of Google’s updates in 2022 were developed to remove poor quality web material from the search engine result.
That focus on weeding out poor quality websites lines up with Marissa Mayer’s view that the Web today has lots of poor quality content.
The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web content is bad which it affects the quality of search results.
She said that she gets a sense that Google might be “worried about a few of the low-grade experiences out on the web,” and that’s one of the reasons why it might be “reluctant” to send out traffic to sites.
Could Marissa Mayer be saying aloud what Googlers might not state in public?
Listen to the Freakonomics podcast here
Is Google Worsening?
Featured image by Best SMM Panel/Koldunov