Ex-Googler Responses Why Google Browse is Getting Worse

Posted by

An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to discuss the subject of whether Google is worsening. Mayer recommended that asking why Google Browse is becoming worse is the incorrect question. Her explanation of what is wrong turns the spotlight back on the internet itself.

Why Marissa Mayer’s Viewpoint Matters

Marissa Mayer was worker # 20 at Google, overseeing engineers, becoming director of consumer web items and was a part of the three-person group that dealt with creating AdWords.

Mayer dealt with numerous tasks, including Google Images, News, Maps, and Gmail. She was at one point in charge of Regional, Maps, and Area Providers.

She eventually left Google to become the president and CEO of Yahoo! for 5 years.

There are few people worldwide with her level of expert knowledge of and history with search, which makes her views about the current state of search of terrific interest.

Freakonomics Podcast: Is Google Becoming Worse?

The host of the podcast started the show by describing how in their experience Google is not as great as it used to be.

Freakonomics:

“The power of that discovery faded, as revelations do, and we all began to take Google for granted.

When you required some information, you simply typed a couple of words into the search box and, extremely quickly, you got the answer you were looking for, typically from an authoritative source.

However today? To me, at least, it does not feel the exact same.

My search results simply don’t appear as beneficial.

I feel like I’m seeing more ads, more links that may as well be ads, and more links to spammy web pages.”

Marissa Mayer States Google is Just a Window

Marissa Mayer agreed that the search experience is different today.

But in her viewpoint the problem isn’t Google. The way she sees it, Google is only a window onto the Internet.

Mayer shared her opinion:

“I do think the quality of the Internet has actually taken a hit.

… When I started at Google, there were about 30 million websites, so crawling them all and indexing them all was fairly simple.

It seems like a lot, however it’s small.

Today, I believe there was one point where Google had seen more than a trillion URLs.”

The host of the program asked if the boost in the variety of URLs is the reason search results are worse.

Mayer responded to:

“When you see the quality of your search results page decrease, it’s natural to blame Google and resemble, ‘Why are they worse?’

To me, the more fascinating and advanced idea is if you say, ‘Wait, but Google’s just a window onto the web. The genuine concern is, why is the web worsening?’ “

Why is the Web Getting Worse?

The host of the program supported the concept that the problem is that the Web is worsening and, as Marissa suggested, he asked her why the web becoming worse.

Mayer used a description that deflects from Google and lays blame for bad search engine result on the internet itself.

She discussed the reason that the web is even worse:

“I believe because there’s a lot of economic reward for false information, for clicks, for purchases.

There’s a lot more scams on the internet today than there was twenty years back.

And I believe that the web has been able to grow and establish as quickly as it has because of less policy and since it’s so worldwide.

However we likewise have to take the flipside of that.

In a relatively uncontrolled space, there’s going to be, you know, financial mis-incentives that can sometimes deteriorate quality.

Which does put a great deal of onus on the brokers who are searching that info to try and get rid of that. And it’s tough.

It type of has to be more, in my view, an ecosystem-style reaction, instead of just a basic correction from one star.”

Is the Problem Truly the Web?

The idea that the Internet is low quality due to the fact that it is reasonably unregulated is arguable.

There are government agencies committed to safeguarding customers from deceptive online activities. One example is the United States federal government Federal Trade Commission guidelines on marketing, recommendations and marketing. These guidelines are the reason sites reveal they are making money from affiliate links.

Google itself likewise regulates the Web through its publishing standards. Failure to abide by Google’s guidelines can result in exemption from the search results.

Google’s ability to manage the Web reaches the quality of content itself as evidenced by the fact that out of eight algorithm updates in 2022, 6 of them were concentrated on spam, item reviews and demoting unhelpful material.

It might be said that Google’s algorithm updates shows that Google is more concentrated on repairing Web material than it is on improving the technology for returning appropriate search results page.

That a lot of Google’s efforts is concentrated on encouraging an “ecosystem-style reaction” lines up with Marissa Mayer’s observation that the issue with search is the websites and not Google.

Is Google Browse worse due to the fact that sites today are even worse or is the issue with Google itself and they just can’t see it?

Citation

Listen to the Freakonomics podcast:

Is Google Getting Worse?

Featured image by Best SMM Panel/Asier Romero