Posted by Marketers worldwide this morning began their weekly routine with a big issue accessing Google Advertisements.
Word quickly spread out throughout Buy Twitter Verification and LinkedIn, with verification from others that this isn’t a periodic problem.
Google Status Dashboard Verifies Interruption
From the Google status control panel, the outage was validated today, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Advertisements, January 2023 As of
twelve noon CST, the issue has actually still not been dealt with. Google Ads Liason Ginny Marvin also took to Buy Twitter Verification to confirm the issue: We’re investigating reports of an issue with Google Ads. We will provide more details quickly. The affected users are unable to gain access to Google Ads. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers required to LinkedIn and Buy Twitter Verification to voice their issues.
Why This Matters Advertisers can not handle or optimize their
accounts without
proper access to Google Advertisements. Even more, Google Ads are still serving to users, but online marketers can’t see or respond to real-time performance. When marketing dollars are at stake, this is a huge problem for companies of any size. If you’re utilized to weekly reporting, that’s another job you won’t be able to do up until the
Google Advertisements problem is resolved. This interruption is troublesome for Google after their layoff announcement of 12,000 workers on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers react to Google Advertisements outage on LinkedIn."/ > While this interruption is most likely an unfortunate coincidence to Google Ads, marketers were quick to put it together.
Summary
Google Ads is still down for lots of users since Monday afternoon. After the Friday statement of 12,000 Googlers, questions have occurred if these layoffs have affected the innovation and staffing that manages these platforms.
This is an establishing story and will upgrade as Google supplies more info.
Featured Image: Stmool/Best SMM Panel