In a Google Browse Workplace Hours video, Googler Lizzi Sassman responded to a concern about thin content, clarifying a typical misperception about what thin material actually is.
The word thin means lacking density or width.
So when we hear the term “thin material” it’s not uncommon to think about thin content as a webpage with not much material on it.
The actual definition of thin content is more along the lines of material that lacks any included value.
Examples are a cookie cutter page that barely differs from other pages, and even a webpage that is copied from a merchant or producer with absolutely nothing extra added to it.
Google’s Item Review Update extracts, among other things, thin pages consisting of review pages that are just product summaries.
The trademark qualities of thin pages is that they lack creativity, are hardly various from other pages and/or do not offer any particular included value.
Entrance pages are a type of thin material. These are web pages created to rank for specific keywords. An example can be pages produced to rank for a keyword expression and different city names, where all the pages are essentially the exact same except for the names of the cities.
Are Brief Articles Thin Content?
The person asking the concern wanted to know if splitting up a long short article into much shorter articles would lead to thin content.
This is the concern asked:
“Would it be thought about thin content if an article covering a prolonged subject was broken down into smaller sized posts and interlinked?”
Lizzi Sassman answered:
“Well, it’s hard to understand without looking at that content.
But word count alone is not indicative of thin content.
These are two completely genuine techniques: it can be excellent to have a thorough article that deeply explores a subject, and it can be similarly just as good to break it up into much easier to comprehend topics.
It truly depends on the subject and the content on that page, and you understand your audience best.
So I would focus on what’s most useful to your users which you’re offering sufficient value on each page for whatever the topic might be.”
Dividing a Long Article Into Numerous Pages
What the person asking the question might have been asking is if was fine to split one lengthy subject across multiple pages that are interlinked, which is called pagination.
With pagination, a website visitor clicks to the next page to keep reading the material.
The Googler assumed that the individual asking the question was splitting a long article into shorter posts dedicated to the multiple subjects that the prolonged post covered.
The non-live nature of Google’s new variation of SEO office-hours didn’t allow the Googler to ask a follow-up question to validate if she was comprehending the concern correctly.
In any case, pagination is a fine way to break up a lengthy post.
Google Browse Central has a page about pagination best practices.
Included image by Best SMM Panel/Asier Romero
Listen to the Google SEO Workplace Hours video at the 12:05 minute mark