Google brings continuous scrolling to desktop search engine result in the United States.
Google is making desktop search results page more like mobile
with an update that lets users endlessly scroll through numerous pages. Continuous scrolling is now presenting to desktop search engine result in the United States. In an e-mail to Online search engine Journal, Google discusses how the SERPs will show up to 6 pages of URLs prior to triggering users to click on “more outcomes”:
“… we’re bringing constant scrolling to desktop so you can continue to see more practical search results page with fewer clicks. It’s now even simpler to get motivated with more information within your reaches.
Now, when you scroll down you’ll continue to discover appropriate outcomes so that you can discover new ideas. When you reach the bottom of a search engine result page, up to six pages of outcomes will be automatically shown till you see a “More outcomes” button if you want to continue even more.”
As Google continues to fill the first page of search results page with ads, featured bits, media, ‘individuals likewise ask’ boxes, and other functions, this update is a win for routine websites.
Giving searchers the capability to scroll through 6 pages simultaneously increases their likelihood of seeing more results before hitting an obstruction.
We don’t expect this modification to effect reporting. Google kept in mind in 2015, upon updating mobile search engine result to continuous scrolling, that there’s no difference in Browse Console.
That’s due to the fact that Browse Console tracks SERP positions, not pages, Google explains:
Continuous scroll also does not change how position reporting works in Search Console. Positions reporting remains as if pages weren’t instantly packed.
— Google SearchLiaison (@searchliaison) October 14, 2021
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