Does the IP address of your website’s server impact your rankings in search results page? According to some sources around the internet, your IP address is a ranking signal utilized by Google.
However does your IP address have the potential to assist or hurt your rankings in search? Continue reading to discover whether IP addresses are a Google ranking element.
The Claim: IP Address As A Ranking Aspect
Articles on the internet from trusted marketing sites claim that Google has over 200 “understood” ranking aspects.
These lists often consist of declarations about flagged IP addresses affecting rankings or higher-value links since they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists triggered various conversations with Google staff members about the credibility of IP addresses as ranking consider Google’s algorithm.
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The Proof Against IP Address As A Ranking Aspect
In 2010, Matt Cutts, former head of Google’s webspam team, was asked if the ranking of a customer’s site would be affected by spammy websites on the same server.
“On the list of things that I stress over, that would not be near the top. So I comprehend, and Google understands that shared web hosting takes place. You can’t truly manage who else is on that IP address or class c subnet.”
Ultimately, Google decided if they acted on an IP address or Class C subnet, the spammers would just transfer to another IP address. Therefore, it wouldn’t be the most efficient way to take on the concern.
Cutts did keep in mind a particular exception, where an IP address had 26,000 spam sites and one non-spammy website that welcomed more scrutiny but repeated that this was an exceptional outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam group, noted that Google has the right to do something about it when free hosts have been enormously spammed.
In 2016, during a Google Webmaster Central Office Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s websites on the exact same c block of IP addresses was a problem.
He responded to:
“No, that’s completely fine. So that’s not something where you synthetically need to purchase IP address obstructs to simply shuffle things around.
And particularly if you are on a CDN, then perhaps you’ll wind up on an IP address block that’s used by other companies. Or if you’re on shared hosting, then these things happen. That’s not something you require to synthetically move around.”
In March 2018, Mueller was asked if an IP change with a various geo-location would affect SEO. He reacted:
“If you relocate to a server in a different location? Usually not. We get enough geotargeting info otherwise, e.g., from the TLD & geotargeting settings in Search Console.”
A few months later on, Mueller responded to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a dedicated IP was required.
“Shared IP addresses are great for search! Great deals of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address area mattered for a website’s rankings. His reaction was simply, “Nope.”
A couple of tweets later, within the exact same Buy Twitter Verification thread, another user commented that IP addresses mattered relating to backlinks. Mueller once again reacted with an easy “Nope.”
In June 2019, Mueller got a concern about Google Search Console revealing a website’s IP address rather of a domain. His response:
“Usually, getting your IP addresses indexed is a bad idea. IP addresses are typically temporary.”
He suggested that the user make sure the IP address redirects to their domain.
A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Links from IP addresses are absolutely fine. The majority of the time, it implies the server wasn’t established well (we canonicalized to the IP address rather than the hostname, easy to fix with redirects & rel=canonical), but that’s just a technical detail. It doesn’t mean they’re bad.”
In early 2020, when asked about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what occurs if a site on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is really typical. Having some bad sites on an IP does not make everything on that IP bad.”
In September, throughout a discussion about bad communities affecting search rankings, Mueller mentioned:
“I’m not familiar with any ranking algorithm that would take IPs like that into account. Look at Blogger. There are fantastic sites that do well (neglecting on-page constraints, and so on), and there are horrible sites hosted there. It’s all the same infrastructure, the same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Happiness at Google, shared an enjoyable reality.
“Enjoyable truth: altering a website’s underlaying facilities like servers, IPs, you name it, can alter how quick and typically Googlebot crawls from stated website. That’s because it really finds that something altered, which prompts it to relearn how quick and typically it can crawl.”
While it’s fascinating info, it appears to effect crawling and not ranking. Crawling is, of course, needed to rank, however crawling is not a ranking factor.
In 2021, a Buy Twitter Verification user asked if IP canonicalization might positively affect SEO. Meuller responded:
“Unless folks are connecting to your website’s IP address (which would be unexpected), this wouldn’t have any effect on SEO.”
Later in December, when asked if an IP address instead of a hostname looks unusual when Google assesses a link’s quality, Meuller specified, “Ip addresses are great. The internet has tons of them.”
If you’re worried about your IP address or hosting company, the consensus appears to be: Don’t stress.
Get More Google Ranking Factor Insights.
Our Verdict: IP Address Is Not A Ranking Element Any Longer
Possibly in the past, Google experimented with IP-level actions against spammy websites. However it must have discovered this ineffective due to the fact that we are not seeing any confirmation from Google agents that IP addresses, shared hosting, and bad communities belong of the algorithm.
For that reason, we can conclude for now that IP addresses are not a ranking factor.
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