Journalism to PR to Marketing to Sports

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In a world where PR and material marketing is necessary to SEO, the sports market can bring about some knowings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to go over the world of sports advancement and sports marketing. She shares her journey from standard journalism to PR and marketing.

Have a look at how sports can provide some valuable marketing insights and how marketing can gain from sports too.

We understand how enthusiastic people have to do with a sport, whether football, soccer, or basketball. Individuals often have an illogical accessory to this activity, myself included. We do not use our minds when we process a sport. The fan base is not something rational. So when you have such an attachment to something. The psychological connection is so strong that, obviously, brand names will wish to be included. Sports marketing is accompanying to the immense love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brands line up with professional athletes whose message and online persona line up with the values that the brand name wishes to spread out.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are real individuals. So if you are an athlete who enjoys theater, go to the theater and get involved in regional neighborhood activities. Attempt to recognize the other passions that you have. All of that helps you build your persona. Make people discover you more relatable and likable, which will translate into brands wanting to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries assisted her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is licensing a part of Sports Marketing?
[19:14]– The importance of personal branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to develop their brand.
[33:28]– Sports Marketing tips that can be applied to marketing.

Resources pointed out:

In the time that we’re living in, we’re no longer contending for an audience. We’re not only
taking on our direct rivals but for the attention of the audience. You’re contending for people’s times. So if you are trying to get one of your fans’ attention, you are taking on the music they listen to. You’re also competing with Spotify therefore many different things. Nowadays that is something that we need to think about when we evaluate our methods and our positioning. It’s not just about our direct competitors however about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In website advancement or SEO, it’s constantly great to examine what your main competitor is doing and your smaller sized competition. And it’s always fantastic to have a “side task” to try out. But, of course, you might be unable to do it on your company’s site. Still, the capability to have some side job and then turn it into a company case and after that pitch the ability to do it on your business’s site may also be handy.— Loren Baker, 47:23

The number one thing is understanding the audience. Who are you trying to reach, and after that identify the best channels to reach that audience? With influencers and content developers online, when we consider PR, we don’t just think of traditional media. We think about anybody with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina likes building enduring relationships with people, utilizing the game of football as her prime chance.

Her passion for sports and expertise in journalism, public relations, and marketing help her establish professional athletes and organizations side-by-side through vibrant service designs.

With an MBA dedicated to Football Industries already under her belt integrated with bi/multicultural experience within the market, Karina is all set to make substantial changes in this ballgame!

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