SEO Incomes 2022: Industry Development & Many New SEO Professionals

Posted by

SEO wages reported for 2022 reflects development in SEO as a profession.

The State of SEO report actions show that majority who submitted the survey are brand-new to digital marketing.

Growth in entry-level income reporting reflects this influx of brand-new specialists and market growth.

SEO Expert Industry Growth

Of those who responded to the survey, a more significant percentage than in 2021 reported they are new to the market.

28.7% of respondents reported having less than 2 years of experience, and 32.7% of study participants reported in between 2-4 years of experience.

This figure indicates 61.4% of participants were fairly brand-new to SEO, with less than 4 years of SEO experience.

There were less SEO professionals (percentage-wise) with greater SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over 20 years of experience in SEO.

Average Wage In SEO

The average salaries of entry-level SEOs were less than $34,000.

The total variety of entry-level SEO specialists at this pay rate grew by 7.5% compared to 2021, suggesting that the most development in the SEO industry is at the entry-level.

Decrease In SEO Incomes At The High-end

In contrast to the development in entry-level positions, those reporting higher revenues higher experienced modest decreases.

Less SEO experts reported profits in the center level, upper middle, and high-end of the SEO pay scale.

Decreases In Greater Making SEO Specialists

A number of wage classifications for SEO experts decreased:

  • 1.9% decrease in those making in between $35,000-$49,000.
  • 3.12% decline in those making between $50,000-$74,000.
  • 1.97% decline in those earning $100,000-$149,000.
  • 1.53% decrease in those making $150,000-$199,000.
  • 0.51% decline in those making over $199,000.

One bright area is that those earning between $75,000-$99,000 increased by 1.05%

These data points do not always mean that SEO wages have gone down. They are portions and not actual numbers.

The explanation is that the number of entry-level SEO jobs increased by a massive 27.68%. That indicates that unless the other income ranges experience similar growth, their portions will naturally show a lower quantity when expressed as a portion.

However, it reveals development in entry-level SEO positions, which could show a healthy quantity of market development.

Wage Varies Differ By Country

Another method to see the earning levels for SEO is across countries.

All revenues are noted in dollars, based upon the currency exchange rate when the report was created.

SEO specialists in Australia tended to earn greater rates, $91,989, although 46.0% of participants reported having five years or less of SEO experience.

This fact indicates a high demand for Australian SEO experts, with competitors between firms and huge brand in-house positions driving a higher pay rate.

Australian-based in-house search marketer Ash Nallawalla verified this to be the case.

He said, “Agencies are not keeping their personnel, and I see the very same ones advertising the position over and over. AUD 110,000 appears to be the tipping point where they lose an employee to personal work.

Agencies use supervisors AUD 80,000, which is not competitive with in-house SEO income rates. Business are hiring in-house SEOs, and the bigger ones may also have a firm on retainer.”

The United States also has indications of strong need for SEO employees.

62.0% of SEO professionals reported less than 5 years of experience and an average salary of $78,431, showing the strong demand for SEO among services.

The income ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Much of the participants from these 3 nations reported being brand brand-new to SEO, so the pay rates reported in the study might reflect the study participant’s newness to the market however not necessarily of the market as a whole in those nations. Those markets are likely more mature than the study information programs.

SEO firms in Pakistan and Bangladesh typically focus external on working for firms and business based in Western countries.

Some Western-based firms are run by Pakistani migrants who can leverage lower-cost SEO know-how in their native nation.

Many agencies in the West outsource work to countries like Pakistan due to the fact that of the lower expenses and high level of education, experience, and expertise.

In-house SEO work in Pakistan is challenging to get due to the fact that of the high competitors for positions working for huge brands. Nevertheless, the pay rates are not affected by the competitors since the incomes are still competitive.

That high competitors for work is reflected in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The big brands here in Pakistan have SEO and other digital marketing groups as internal groups. And they are well-paid. It’s quite tough and competitive for any SEO expert to get a job internal SEO at any big brand name.

SEO is a popular occupation in Pakistan. And more and more marketers finishing from universities are participating. There are lots of SEO specialists with more than 10 years of experience and expertise in this location. However new individuals are signing up with too.”

According to those who completed the survey, SEO specialists in Spain, on average, earned the least, earning just $45,236 per year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact how much SEO specialists earn.

But the pay rates depend extremely on the need for SEO skill in any given region.

In some nations, such as Pakistan, jobs in SEO are a widely known option for extremely educated university graduates. Competitors for jobs is high as a consequence.

But in other countries, like Australia, there is less task competitors. SEO expertise remains in more demand there, suggesting those with less experience have access to higher-paying jobs.

The survey shows that, generally, countries that are financially flourishing and with a high currency worth use the highest-paying tasks for SEO specialists with less experience.

SEOs with less than five years of experience earn approximately $99,000.

Of those making in between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns show up in those making incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a lucrative location for those seeking top incomes.

Those who go it alone in service, the freelancers and founders, reported greater profits.

A stunning 44.5% of respondents who are freelancers, creators, and contract workers earn over $75,000 to $149,000.

This figure indicates that freelancing continues to be a rewarding course.

That stated, experience levels are greater for those earning over $100,000.

Of those earning over $100,000 per year, an overwhelming bulk have more than 5 years of experience.

This profits data indicates that despite area, greater experience levels remain in need and subsequently necessary to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO specialists making over $200,000 require extensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had twenty years or more of experience, suggesting that deep market experience is extremely valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a reasonably high-paying task, with a minimum of 30% of positions that pay $75,000 to $99,000 provided to digital marketers with less than 2 years of experience.

SEO is a profitable organization in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work internal.

How Much Experience Do SEO Pros Required To Go Up?

According to the study results, the first four years of experience provide many development chances to go up the pay scale.

Survey results of functions and years of experience suggest that many digital marketers have opportunities to reach manager-level positions after having just a few years of experience.

The region of employment and other soft skills can also be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Perhaps not surprisingly, many study participants with less than 2 years of experience held lower-level positions. However, nearly 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

2 To 4 Years Of Experience

Digital marketing experts with two to four years of experience tended to have higher managerial roles.

The following is the breakdown of functions for SEOs with two to four years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were supervisors.
  • 10.1% were freelancers or founders.

5 Or More Years Of Experience

The function levels accomplished by those with 5 or more years in the industry appear to be the reverse of those with the least experience, with the majority reporting higher levels of functions.

Those with 5 more years of experience tended to have the higher management level roles in digital marketing, with the most considerable proportion, 43.7%, inhabiting the department head level.

Here are the functions of SEOs with higher than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, professional.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least 3 general courses for earning more as a digital marketer.

One path is to put in the time and go up the ranks while working in-house or at a company.

The second course is to accrue experience and skills while working in-house or at a firm and then branch off as an independent SEO in the function of a founder, freelancer, or contractor.

The 3rd course is to begin as a freelancer and construct your skills, then leverage your experience to acquire a full-time position or push into higher earning brackets separately.

There’s no way to accelerate how many years of experience one has.

However skills and achievements, particularly working at a name brand name business or company, is helpful.

Experience doing things and finding out skills stay essential, as the study results show it just takes two to 4 years of experience to gain a greater function in SEO.

But eventually, skills got from experience will determine how well an individual can move up within a company as an in-house professional or make more as a freelancer with their capability to satisfy and keep customers.

Those with the role of creator represent the highest profits in the group identifying as freelancers.

Unsurprisingly, founders tended to make the most amongst those in the independent wing of SEO experts.

Part of that success comes from stepping back from the actual work and working with others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a creator to hiring the ideal people.

Jason shared, “I ‘d state among the best things I have actually done is purchasing great leadership, putting smart individuals in place for their specific roles, then getting out of their way. I develop the vision, and they assist me perform it.”

Michael Bonfils, Global Handling Director of SEM International, advised that a creator should, in the start, find out how to do most tasks in the business, ultimately handing off those jobs to employees.

Michael shared his secret to being a successful founder,

“A founder needs to be doing whatever themself initially. It provides grounding and basic knowledge of sales, marketing, and accounting in addition to the actual work.

Eventually, you find individuals who do a better job than you do, especially stuff you do not like doing. And you keep handing off obligations till you are doing simply the important things that you delight in doing.”

How To End Up Being A Better SEO

Years of experience are necessary for earning more, but the keyword here is experience, not years.

Knowing skills is paramount for moving up the SEO market ladder.

There are lots of resources available for assisting people release their careers in SEO or to enhance their present skills.

Learn SEO: Newbies

Best SMM Panel

Online search engine Journal releases a thorough series of posts that supplies a foundation for understanding digital marketing.

This is a resource for those who are beginning their journey or have actually simply started finding out about SEO.

It begins with a description of the history of SEO, the fundamental fundamentals, and after that the technique.

Clocking in at thirty-five chapters, Online search engine Journal’s introduction to SEO makes an exceptional foundation for any ambitious digital marketer.

Learn SEO: Intermediate


Google publishes a starter guide that provides a level of SEO details suitable for those already in charge of a site in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most appropriate for those with a fundamental website knowledge level.

This guide supplies little actionable SEO information in regards to method.

But it does offer indispensable details for understanding a wide variety of understanding about how online search engine work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, featured bits, regional search, and debugging suggestions.

Google’s starter guide starts with a glossary of terms to help build the structure for the somewhat technical information that comes next, which is a lot.

The guide consists of four sections:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education sites).

Seo (SEO) Starter Guide

How To Acquire SEO Certifications

Google Certification

Google also uses an online certification program.

It is not a replacement for a university degree. It is a training accreditation to assist a worker shift to a brand-new task in digital marketing.

This program focuses on helping people find out the abilities necessary to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel